Overview
I want to show you something...
I tried an experiment of looking for THE RIGHT people by using a specific tool (You’ll get a link in an email in 20 minutes, so stay with me here).
I began to look for the nano-influencers. The people who gave F*s about the people who engaged with them. Not the trolls who hang in groups, ask for vanity metrics, and then bully you in DMs.
{DISCLAIMER: NOT ALL PEOPLE IN GROUPS ARE TROLLS} But if you’ve encountered one, I’m praying for you, it’s a buzz kill to any coffee high and a straight to red wine at 11am scenario.
What I found is that when a posse of high vibe engagers and I powered together… we genuinely liked and gave some F*s.
- We commented.
- We actually engaged.
- We got to know one another.
- We pushed one another to come out from behind our quotes and posts about memes to authentically SHARE and SHINE.
Think of this like a FIGHT CLUB, rule #1, we don’t talk about Fight Club.Except we were not fighting.
We were ENGAGING.
(And the only people we don’t “tell” this to is Facebook or Instagram directly)
More about that later...
Because here is the thing...if you spend enough time with anyone...There's an aspect of respect.
The Office was never my favorite show.But then...being without an office of my own, I used to put it on in the background, for co-workers, ya know?
Suddenly...I cared a LOT about Jim and Pam.Dwight is an unsung hero, hilarious, and weird AF.I would have kicked Angela out of the party planning committee.I digress.
I spent time with these people who in the beginning, were insignificant.
Suddenly...I cared a LOT about Jim and Pam.Dwight is an unsung hero, hilarious, and weird AF.I would have kicked Angela out of the party planning committee.I digress.
I spent time with these people who in the beginning, were insignificant.
And I got to know them. To appreciate them. To respect them.
This is the result when you build community.
A REAL community of people who share overlap with you/your audience, and the common goal to be seen, be heard, and to rise in Influence.
This is not revolutionary concept.
You can find 10 pages that like you, follow them, like/love their content, invite them to engage with you and each of you focus on recruiting one new page a week to your engagement “pod” as they used to be called on Facebook Groups.
When everyone does it - it gets epic results.
