The secret sauce is super simple.
If you guessed knowing your way around the latest algorithm switch-up, you’d be wrong.
And unless you’ve thought through how you’re building your brand relationships OFF of social media, your reach and impact only go as far as your loyal followers engage with you in a little thing called engagement rate (ER). So, if the world of social media without reach isn’t making you money, what’s your back-up plan to keep strategically growing your brand?
What is the biggest difference between people who pop and are making sales from these channels with minimal money out of pocket and what you’ve been doing to date?
You may have been doing one or all of these things:...posting sporadically without a plan, randomness, quotes, maybe even pictures of your cute dog or what you ate.
... posting regularly in a hyper controlled branded fashion, a grid of color and quotes…
… liking Inta famous celebrities, scrolling into the black hole of your news feed liking countless things for hours, comparing yourself.
And just hearing crickets.
If you guessed creating newer, better content every single day of the week, varying captions with long form copy you’d also be wrong.
If you guessed paying for ads on some high end package with a pro...you’d still be … wrong
Listen. All of this is important.
But I’m here to tell you that this is missing the single thing that makes these channels what these channels stand for...
